10 Best Email Marketing Software Platforms for 2021

1
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Omnisend

Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for ecommerce email marketing, SMS and automation.
$16/month
2
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EmailOctopus

It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch.
$20/month
3
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EngageBay

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more)
$8.99/month
4
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ConvertKit

ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
$29/month
5
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GetResponse

GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries.
$15/month
6
aweber

AWeber

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs.
16.15/month
7
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ActiveCampaign

It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.
$9/month
8
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Drip

Perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento
$19/month
9
MailerLite

MailerLite

MailerLite is a strong competitor in the creators and small-medium business bracket.
$10/month
10
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Keap

Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps.
$ 79/month

What is email marketing software?

Email marketing software is software used by marketers for a variety of purposes. These include designing and producing custom email messages, growing subscriber lists, generating revenue, tracking email campaign performance, and more.

How does email marketing software work?

Email marketing software allows brands to create and send emails in bulk to many subscribers. Without email marketing software, brands would not be able to perform key tasks required to deliver emails, maintain email lists with ease, track the effectiveness of email marketing campaigns, and more.

Why use email marketing software?

Email marketing software includes a collection of features that help businesses create targeted email messaging that can be delivered to subscribers. As part of a larger marketing strategy, email marketing requires a set of email marketing software features like automation, list segmentation, personalization, reporting and analytics, and more to be successful.

Should I use on-premise email marketing software?

On-premise email marketing software can be more expensive than cloud-based email marketing software. On-premise solutions come with hardware and software costs, and the overhead of technical staff to maintain both. Cloud solutions are priced for a set fee that’s more affordable and does not come with the added overhead.

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